Your HP Printer to Show Yahoo Ads

Your HP Printer to Show Yahoo Ads

This just in, your HP printer of the very near future to print ads for you.

Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.

HP launched a line of Web-connected printers last week that allow users to print content directly from the Web or send content from their mobile phone to a remote printer using an e-mail address specific to that printer.

...The company also sees a potential for localized, targeted advertising to go along with the content.

..."What we discovered is that people were not bothered by it [an advertisement]," Nigro said. "Part of it I think our belief is you're used to it. You're used to seeing things with ads."

The program however, is still in its early days.

Ads can also be targeted based on a user's behavior as well as the content, said Vyomesh Joshi, head of the HP's Imaging and Printing Group. The pilot with Yahoo is in its early stages, however, and Joshi said the program has to be done with privacy in mind.

Catch the full story at Computerworld.


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