Stage Set for Ultrabook Rise

Stage Set for Ultrabook Rise

Ultra-low voltage processors? Check. Demand for a super slim, ultra-portable form factor? Check. Falling NAND flash prices? Check. 

The stars that dictate the Ultrabook's success or failure have aligned perfectly, and in the end it's up to the manufacturers to seize the moment.

Intel, the company behind the massive US$300 million push for Ultrabooks, has again put forward their stance on the Ultrabook form factor that takes advantage of Intel's latest batch of powerful, low-voltage and power-saving processors.

According to, Intel has predicted that in 2012, Ultrabooks may make up a whopping 40% of all laptops sold.

A pretty bold prediction, considering that they made the same prediction two years ago, only to be thwarted by high production costs. 

However it seems that today, production costs of these super slim machines seem to have gotten lower. 

Add to that the tremendous surge in demand for slim form factors popularized by the now legendary MacBook Air, which uses primarily only SSDs.

And when you have such an overwhelming demand for something, its price will be driven into the ground due to increased production numbers, and that can only be good for us, the consumers.

According to Taiwanese site Digitimes, the surge of Windows based Ultrabooks from some of the world's biggest PC manufacturers is expected to push the prices of NAND flash even lower.

NAND flash is already used extensively in mobile phones and tablets.

The biggest issue that the industry is facing now, is how to undercut the MacBook Air, which has achieved incredibly low production costs, due to it's high demand and hence production numbers.

The manufacturers are now playing it safe, limiting their initial Ultrabook shipment volume to below 50,000 units, just in case it doesn't take off. Which is kind of counter-effective if you ask us.

That's because simply put, the more you make, the cheaper it is, the more people will buy right? Let's just hope manufacturers will ride the Ultrabook wave -- and not shoot themselves in the foot, letting all us Ultrabook fans down.

To read more, click here - via MacRumours, via Digitimes, and via TheStreet


News for Past 12 Months