Sony Singapore Debuts The WALKMAN NWZ-S750 Series

Sony Singapore Debuts The WALKMAN NWZ-S750 Series


Singapore, 3 November 2010 – Sony debuts the WALKMAN NWZ-S750 series in Singapore today, the latest MP3 player that sports a suite of five advanced Clear Audio Technologies, including new Digital Noise Cancelling feature that reduces up to 98.0% of ambient noise for crystal clear playback. Users can enjoy nonstop entertainment thanks to the extended battery life with up to 50 hours of music and 10 hours of video playback. Extending the convenience of drag-and-drop transfer, the NWZ-S750 series offers compatibility with both Windows Media Player and iTunes for easy music or video transfers from both platforms.

“Sony strives to continuously innovate and lead the personal audio entertainment industry,” says Mr. Sydney Lee, Assistant General Manager, Personal Audio Division, Sony Electronics Asia Pacific. “As consumers become more mobile, we wanted to help them enjoy their audio and video entertainment without any distractions, even when they are on the move. This is why we created the NWZ-S750 series with Digital Noise Cancelling built directly into the player, and we are happy to announce that we are the only company in the industry that has been able to do so thus far.”

The NWZ-S750 series delivers crystal clear audio playback through five advanced Clear Audio Technologies created by Sony, which includes the new Digital Noise Cancelling function. Effectively cutting approximately 98.0% of ambient noise, users can select the most effective noise reduction setting depending on their environment – whether at the office or on a bus or plane. In addition, the other Clear Audio Technologies – Digital Sound Enhancement Engine (DSEE), Clear Stereo and Clear Bass – combined with the included 13.5mm EX earphones deliver clear, powerful audio with natural sound reproduction on the WALKMAN. Also included is an airplane plug and adapter for in-flight use, so users can enjoy their personal entertainment onboard the plane with no interference from surrounding noise.

The NWZ-S750 series offers a highly extended battery life, supporting up to 50 hours of continuous music and 10 hours of video playback when the player is fully charged. Using the Content Transfer software that comes with the WALKMAN player, music files and playlists can be moved straight from Windows Media Player or an iTunes library3. Users simply need to click on a file, then drag and drop this into the Content Transfer software. Multiple popular codecs are supported, including MP3, WMA (including DRM), AAC-LC and Linear PCM for music and AVC (H.264/AVC) Baseline Profile, MPEG-4 and WMV (including DRM) for videos.

The SD video output facility also allows videos and music loaded on the player to be viewed and enjoyed on any compatible LCD TV screen easily. Designed with an impressive TruBlack Display which is currently used in a variety of Sony products such as α DSLR cameras, Cyber-shot digital cameras, Handycam camcorders and digital photo frames, the stylish WALKMAN delivers superb contrast and visibility by controlling reflection and minimising light dispersion from sunlight and fluorescent light. This allows users to comfortably enjoy watching their videos even in brightly lit environments – whether outdoors or under harsh indoor lighting. The slimmest WALKMAN to date, the 7.2mm-thin aluminium body MP3 player also makes a sophisticated fashion statement with its sleek aluminium finish and nine pre-installed wallpapers illustrated by No Picnic, an industrial design firm based in Sweden.

In addition to playback of videos and music, the new WALKMAN® series offers several fun and useful features. The newly incorporated SensMeTM Channel automatically analyses and categorizes the MP3 player’s music library, creating a series of themed playlists. This allows users to simply pick a music channel that suits the time of day, or their current mood – be it upbeat or mellow. Aspiring singers can also take advantage of the Karaoke Mode which automatically reduces the volume of the original vocals, allowing them to hear the backing audio easily. The key of the song can also be adjusted to match their natural pitch without affecting playback speed.

Learning a new language on the go is also easily achieved with the Language Learning Function that plays audio clips at slower speeds without affecting tonality, allowing users to effectively learn the proper enunciation of a foreign language. A Synchronised lyrics display also automatically syncs lyrics with the current song being played, so users can sing along easily to their favourite tunes even if they don’t remember the lyrics.

Available in 8GB and 16GB storage capacities, the WALKMAN NWZ-S750 series will be available tomorrow at all authorised Sony retailers, with the suggested retail prices of $249 and $299 respectively.

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