Sony Launches PRO-HG Duo HX Memory Stick

Sony Launches PRO-HG Duo HX Memory Stick

Sony Launches Faster Yet More Affordable Memory Stick PRO-HG Duo HX With High Speed Data Transfer

Consumers can now enjoy top performance when capturing images and video with data transfer speeds of up to 50MB/s and 32GB storage capacity

Sony announces the new Memory Stick PRO-HG Duo HX, offering even faster data transfer speeds at an affordable price. Meeting the demands of Sony’s best digital imaging technologies, the Memory Stick PRO-HG Duo HX features high performance with speedy data transfers of up to 50MB/s, making it the ideal companion when taking burst shots with an Alpha DSLR or shooting Full HD and even 3D movies and photos with Sony’s new range of Cyber-shot cameras and Handycam camcorders.

In addition to using high-speed, high-quality flash memory, the Memory Stick PRO-HG Duo HX features a new and intelligent flash memory controller called the “HX Engine” which maximizes the capability of high-performance flash memory and enhances data-transfer efficiency by increasing the internal clock that handles data processing. Besides the faster data transfer speed, the HX Engine is also highly reliable, with an anti-error functionality optimized for Sony hardware features such as high-speed burst shooting, or HD movie shooting. It also possesses intelligent data control for increased stability when reading and writing data of significant sizes. This is done by balancing the allocation of writing data to the flash memory and by avoiding writing data to same area repeatedly, thus reducing risks of errors in writing data. This is further enhanced by the use of an Enhanced Error-Correcting Code that seamlessly detects and corrects errors.

With its improved transfer speed, the Memory Stick PRO-HG Duo HX is perfect for high resolution action photography in continuous burst shooting modes, with the ability to capture up to 190 shots with NEX-5 in a minute. Furthermore, it handles the speed and capacity requirements for not just the Handycam, but also the new demands of AVCHD video and 3D capture capabilities for the new Alpha and Cyber-shot models. This ensures stable, fuss-free recording of large full HD movies, and 3D videos and photos for users.

Not only is the Memory Stick PRO-HG Duo HX able to capture all special yet fleeting moments, its enhanced performance also enables users to rapidly transfer storage-intensive high-resolution photos and videos from the memory card to a computer. At transfer speeds of up to 1.6 times faster than the current models, users can now view freshly taken photos and videos even quicker and more efficiently. Additionally, the large storage capability of the Memory Stick PRO-HG Duo HX makes it ideal for the back-up of data, photos and videos.

Data recovery is also hassle-free as the Memory Stick PRO-HG Duo HX features the AVCHD Memory Card File Rescue software. Available as a free download, the software enables the retrieval of photos, music and movies that were deleted by mistake for greater peace of mind.

Users of the Memory Stick PRO-HG Duo HX can also download x-Pict Story for free. This fun and easy-to-use software allows users to create unique slideshows of their favourite pictures, synced to effects and music. These moving photo albums can then be shared with friends and loved ones.

Featuring storage capacities in 8GB, 16GB and 32GB, the new Memory Stick HX will be available in Asia Pacific from end April 2011.

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