Sony Ericsson Spiro Marries Walkman with Social Networks

Sony Ericsson Spiro Marries Walkman with Social Networks

September 3, 2010 – Singapore – Sony Ericsson today launches a new phone which continues the iconic award-winning Sony Ericsson Walkman™ phone legacy. With more than 130 million Walkman™ phones sold worldwide, Sony Ericsson now adds one affordable Walkman™ phone to its portfolio – without compromising on features.
Sony Ericsson Spiro™ provides consumers with the best music experience they have come to expect from Walkman™ phones but goes one step further to marry music with social networking. From Twitter™ to Facebook™, consumers can catch up with friends at just a touch of a button while still listening to their favourite music on the Walkman™ player. Another key function available is TrackID™ – which allows consumers to access the name and artist of a track they hear playing wherever they are. This function has proven popular with music lovers world-wide with 129 million TrackID™ lookups in 2009 alone.

Sony Ericsson Spiro™ also features the human curvature design that is now consistent across the whole Sony Ericsson portfolio. Beautiful and timeless human curvature also incorporates an ergonomic keypad, which makes the handset easy to use.

“The Sony Ericsson range of Walkman™ phones has seen tremendous success since it was first launched in 2005, having sold more than 130 million handsets to date – and we are still seeing a great appetite from consumers. Today’s launch aims to satisfy this demand by making the Walkman™ phone range available to a wider audience,” said Eugene Goh, Deputy General Manager & Head of Singapore, Sony Ericsson.

“By combining the best of the Walkman™ functionality with a wide range of social networking capabilities, Sony Ericsson Spiro™ offers consumers the chance to access and get a taste of what our Communication Entertainment portfolio has to offer,” concluded Goh.

Sony Ericsson Spiro™ with Walkman™

Enjoy best-in-class music experience with the Sony Ericsson Spiro™ with Walkman™. With the press of a button, consumers get instant access to TrackID™ where they can discover millions of songs in seconds. Fancy a chat? Log onto Facebook™ or Twitter™ or chat via SMS with its easy-to-read conversation bubbles.

  • Iconic Sony Ericsson Walkman™ music player
  • Tunes on the go – 3.5mm jack, Bluetooth™ stereo and FM radio
  • TrackID™ - name that tune
  • Download the music from PlayNow™
  • Catch up with friends on Facebook™ and Twitter™

Sony Ericsson Spiro™ with Walkman™ supports GSM GPRS/EDGE 900/1800 and GSM GPRS/EDGE 850/1900.

Sony Ericsson Spiro™ with Walkman™ is available in Singapore in the colours Contrast Black, Sunset Pink, Spring Green and Stealth Black.

The recommended retail price is S$198 without contract.

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