Sony Design Triumphant with Four Top Honours at iF Design Award Ceremony
One of the world's most prestigious design competitions, the International Forum Design Awards (iF), has once again recognised Sony's ability to create and deliver outstanding design. Of only 50 awards presented from a total of 2,756 entries, Sony beat its own record by collecting four prestigious Gold Awards for outstanding product design for its Handycam NEX-VG10, BRAVIA NX800 TV Series, α NEX-5 digital camera and VPL-FX500L / VPL-FX30 projectors. Spanning Sony's entire product offering, iF also celebrated Sony's industry leading product designs by presenting an impressive 20 awards.
Sony always strives to push the boundaries of design to provide users with improved form and function. Having been a striking presence at last year's Milano Salone Internationale del Mobile design fair, with its industry acclaimed 'Contemplating Monolithic Design' exhibition, these awards further demonstrate how Sony is creatively working towards new areas in design. Epitomising this is one of Sony's Gold Award winners, the BRAVIA NX800 TV series, which follows a new thinking in home electronics design. With the aim of enhancing contemporary living, the designers removed all unnecessary outer buttons and used perfectly selected materials to make the TV look just as good off as it does on. The design of the BRAVIA NX800 TV series embodies Sony's award-winning 'Monolithic Design' encapsulated by its 2010 home entertainment range and continues across the brand new BRAVIA HX92/NX72 series launching this year.
Speaking on how Sony cultivated a new category in a flooded digital camera market, Executive Art Director, Takuya Niitsu, commented, "For some time, we've sensed latent needs in the camera market, seeing how some people are unsatisfied with the creative power of compacts but put off by the bulkiness of digital SLRs. The perfect solution was a smaller camera with superb image quality, and this is why we developed mirrorless DSLRs. We needed to make a bold statement in design and the NEX-5 was the world’s smallest and lightest interchangeable lens digital camera.” Besides the award winning product design, the designers also focused on usability by building an elegant, uncluttered user interface, featuring a new ‘never-get-lost’ menu which collected a Communication Design Award.
Building on 25 years of continuous Handycam® innovation, the NEX-VG10E was the world’s first consumer HD camcorder with interchangeable lenses. It was also the first Handycam® featuring an extra-large Exmor APS HD CMOS sensor that allowed for the creation of exquisitely cinematic background defocus effects. Through its professional-like features such as a 14.2 effective megapixel sensor and interchangeable lenses, the NEX-VG10E opened up unprecedented artistic possibilities for everyday video enthusiasts.
BRAVIA NX800 Series
The NX800 Series, also known as the award-winning 'Monolithic Design' range of BRAVIA TVs was designed to enhance contemporary living with both an elegant design and connection to a huge choice of entertainment experiences. The design essence of 'Monolithic Design' stems from the idea of the most beautiful, simplified and minimal design making the TVs look effortlessly graceful. Despite their simplicity on the outside, they are packed with the latest innovations for easy access to a world of entertainment and the design philosophy will continue to be available for consumer with the brand new BRAVIA HX92/NX72 series launching this year.
VPL-FX500L / VPL-FX30 (projector)
These Gold Award winning projectors are designed for fixed installation applications such as boardrooms, show rooms, auditoriums and concert halls.
See below for the full list of iF award-winning products from Sony.
Interchangeable Lens Camera
BRAVIA EX500 Series
BRAVIA NX800 Series
Blu-ray Disc Player
Blu-ray Home Theatre System
Compact Digital Camera
Digital Handheld Microphone
Digital Photo Frame
VAIO P Series
VAIO Z Series
Digital Media Player
Walkman S Series