Nokia Apologizes for Bogus Lumia PureView Video
Nokia is caught with its pants down when it was discovered that its promotional video for the PureView technology in its Lumia 920 turned out to be fake. The company later issued an apology and explained for the slip up.
In case you didn't stay up for the live webcast last night, Nokia went to great lengths to promote the capabilities of the PureView camera on the Lumia 920. One of the key features highlighted revolves around its "floating lens" technology, which enables the camera to have optical image stabilization (OIS).
The original video posted by Nokia compares footages shot by the Nokia Lumia 920 and a normal smartphone. While it initially did seem convincing, a reflection in the window at about 0:27 shows a professional camera being used instead of the Nokia handset. A company spokesperson spoke to The Verge and confirmed that the video was not shot with a Lumia 920:
The Verge - We spoke with a Nokia spokesperson who agrees that the PureView ad is misleading. They stressed that it was "never the company's intention to deceive anyone," but only to demonstrate the benefits of optical image stabilization."
Shortly after that, Nokia issued a formal apology on its Conversations Blog with a full explanation and a new video to demonstrate OIS on the Lumia 920. Stated below is its official statement:
We’re excited about the Lumia 920 and the ground-breaking PureView imaging capabilities we announced today.
In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.
Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.
We are looking forward to bringing the Lumia 920, with PureView optical image stabilization to select markets later this year.
Here is the video shown at the press conference shot using a Lumia 920. On the right is a Lumia 920 prototype with OIS. On the left is a smartphone without OIS. The difference is apparent.
The new video depicts a smartphone without OIS capability on the left and the Nokia Lumia 920 on the right.