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Nikon Launches Its Nikon 1 Range

The First Four Lenses in the new 1 NIKKOR Series

The Nikon 1 advanced interchangeable-lens camera system is a new digital camera system that proposes new forms of imaging expression and enjoyment. Cameras in this new system utilize the new Nikon 1 lens mount system, which supports the new 1 NIKKOR brand of interchangeable lenses. The first four lenses released for this new system are the VR 10-30MM F/3.5-5.6, 1 NIKKOR VR 30-110MM F/3.8-5.6, 1 NIKKOR 10MM F/2.8 and 1 NIKKOR VR 10-100M F/4.5-5.6 PD-ZOOM.

The new 1 NIKKOR brand of interchangeable lenses continues in the tradition of the Nikon F mount, which has a history that goes back more than half a century. 1 NIKKOR lenses employ the new Nikon 1 mount, and are developed for use with Nikon 1 cameras. These lenses support Nikon's new CX format, which adds a new imaging format to the existing Nikon FX and DX formats. They are compact and lightweight for superior portability, have a simple design that is well suited to that of Nikon 1 cameras, and are available in a variety of colors.

The 1 NIKKOR VR 10-30MM F/3.5-5.6, 1 NIKKOR VR 30-110MM F/3.8-5.6, 1 NIKKOR 10MM F/2.8 and 1 NIKKOR VR 10-100M F/4.5-5.6 PD-ZOOM lenses released under the 1 NIKKOR brand offer optical performance optimized for the Nikon 1 system for sharp rendering in a compact size. With release of these four lenses, Nikon offers a lineup for the Nikon 1 system that covers basic requirements in terms of typical scenes. In addition to standard and telephoto zoom lenses that cover a wide range of focal lengths (angle of view equivalent to 2.7× that of the same focal length in 35-mm [135] format), a high-power zoom lens equipped with a 10× power drive zoom mechanism perfect for movie recording, and a wide-angle, slim fixed focal length (prime) lens with superior portability are being released.

1 NIKKOR VR 10-30MM F/3.5-5.6 Primary Features

  • A 3× standard zoom lens that covers the 10–30-mm range of focal lengths (angle of view equivalent to 27–81-mm in 35-mm [135] format) and is easy to use
  • Compact and lightweight enough to be taken anywhere
  • A standard zoom lens with a retractable lens mechanism
  • Equipped with a vibration reduction (VR) mechanism
  • A minimum focus distance of just 0.2 m for extremely close-up shooting


1 NIKKOR VR 30-110MM F/3.8-5.6 Primary Features

  • A 3.7× telephoto zoom lens that covers the 30–110-mm range of focal lengths (angle of view equivalent to 81–297-mm in 35-mm [135] format)
  • A compact, lightweight telephoto zoom lens that offers superior portability with a retractable lens mechanism
  • Equipped with vibration reduction (VR) mechanism
  • Support for a wide variety of scenes, from portraits to sports scenes


1 NIKKOR 10MM F/2.8 Primary Features

  • A slim, wide-angle fixed focal length (prime) lens with a focal length of 10 mm (angle of view equivalent to 27 mm in 35-mm [135] format)
  • Superior portability from a stylish, slim wide-angle fixed focal length (prime) lens with a maximum length of just 22 mm
  • Metal mount adopted for increased durability, and a metal exterior for an elegant feel
  • The perfect lens for those who want a lens that can easily be taken anywhere to capture snapshots with superior image quality


1 NIKKOR VR 10-100MM F/4.5-5.6 PD-ZOOM Primary Features

  • A high-power zoom lens that covers the 10–100-mm range of focal lengths (angle of view equivalent to 27–270-mm in 35-mm [135] format)
  • A 10× power drive zoom lens
  • Retractable lens mechanism
  • Equipped with a vibration reduction (VR) mechanism
  • Zooming speed (3 speeds available) can be adjusted with positioning of the power drive zoom switch
  • Smooth zooming with the built-in power drive zoom mechanism, an unusual feature for interchangeable lenses
  • The perfect lens for those who want to maximize the enjoyment of recording still images, movies, or both
  • Metal mount adopted for increased durability, and a metal exterior for an elegant feel

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