New Sony Cyber-shot Cameras Offer "By Pixel Super Resolution" Technology

New Sony Cyber-shot Cameras Offer By Pixel Super Resolution Technology

SINGAPORE - Two new Cyber-shot cameras from Sony make it easy to capture the moment with DSLR-style still photos, Full HD video and amazing 3D images.

The Cyber-shot TX55 and WX30 both feature a 16.2 megapixel Exmor R CMOS sensor and new ‘By Pixel Super Resolution’ technology that boosts zoom range to 10x without quality loss at the image sensor’s maximum resolution (16.2 million pixels). The two easy-to-use models also mark a Cyber-shot first with the new Picture Effect mode that broadens artistic possibilities with no editing software needed.

Cyber-shot TX55

Just 12.2mm slim, the Cyber-shot TX55 is the world’s thinnest camera that captures Full HD AVCHD video clips as well as 16.2 megapixel still images. It also shoots super-detailed panoramas with 42.9 megapixel resolution, 3D Sweep Panorama and 3D Still Image to enjoy on your 3D TV3. The camera’s back panel is dominated by a super-size 8.3cm / 3.3-inch Xtra Fine OLED wide touchscreen: it is perfect for showing off your photos and movie clips with incredible detail.

Enabling its incredible slimness, the TX55 is the first Cyber-shot camera that includes a slot to accept Memory Stick Micro (M2) and microSD/SDHC flash memory cards. Sony offers a choice of ultra-compact, high quality media in capacities up to 16GB (newly introduced Memory Stick Micro (Mark2), ideal for AVCHD video shooting) / 16GB (microSDHC). All cards come with free PC software (available via download), File Rescue for quick, easy recovery of deleted or damaged photos and files (, and x-Pict Story that simplifies creation of dazzling slideshows from your photos (

Cyber-shot WX30

Super-compact and sleekly curvaceous, the Cyber-shot WX30 offers an equally tempting range of imaging options for stills, Full HD video and 3D shooting. It is also the first-ever Cyber-shot WX series model that features a spacious 7.5cm (3”) Xtra Fine LCD wide touch screen for beautifully simple fingertip operation.

Best-ever stills and Full HD movie shooting
Each camera features a highly sensitive Exmor R CMOS sensor with 16.2 effective megapixels resolution. Whether you are shooting still images or Full HD video, you will be rewarded with incredible image detail and ultra-low picture noise – even in low light conditions.

Both Cyber-shot models introduce the brand-new ‘Clear Image Zoom’ that boosts magnification without lowering pixel count in the final image. Exclusive to Sony, ‘By Pixel Super Resolution’ processing further extends the camera’s 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom.

‘By Pixel Super Resolution’ technology also significantly boosts still image quality during movie recording. At a touch of the shutter button, ‘Dual Rec’ grabs detail-packed 12 megapixel-level still photos without interrupting Full HD video shooting.

Newly enhanced with additional electronic image stabilisation for vertical and horizontal handshake correction, the SteadyShot Active Mode compensates for handheld camera movements during Full HD video shooting. You’ll enjoy crisper, blur-free movie clips at all zoom settings, even if you’re holding the camera while walking.

Intelligent Sweep Panorama also features HR (High Resolution) mode, letting you capture breath-taking 42.9 megapixel panoramas. Just sweep the camera: then enjoy the results on your connected HD TV, or zoom in with PlayStation 3 to reveal the finest details.

3D Still Image captures dramatic 3D photos without needing a big, bulky camera with stereoscopic lenses. Just press the shutter button once: 3D Still Image grabs a pair of frames in quick succession, estimating depth information to create a dramatic three-dimensional still image. Other 3D shooting options include 3D Sweep Panorama and Sweep Multi Angle.

Great results made easy
Making its Cyber-shot debut on the TX55 and WX30, Picture Effect broadens everybody’s artistic options with an exciting range of in-camera image treatments. You do not need special editing software: just press the shutter button. A choice of seven Picture Effect options includes HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Colour, Pop Colour and Soft High-key.

Both cameras make it simple for anyone to achieve DSLR-like picture quality without fuss. Superior Auto mode recognises a wide range of shooting situations, adjusting exposure and other settings for more professional-looking images with low noise and high dynamic range.

The Cyber-shot WX30 is compatible with the Party-shot IPT-DS2 docking base – your ‘personal photographer’ that is perfect for parties and fun family gatherings. Party-shot pans, tilts and zooms the camera as it searches for faces in the room, automatically shooting natural, beautifully-framed photos while you enjoy yourself.


The compact, beautifully styled new Cyber-shot TX55 and WX30 cameras, as well as the range of Memory Stick Micro ?Mark2? and SR series MicroSD/SDHC media cards by Sony are available in Asia Pacific from September 2011.

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