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Lenovo's New U-niquely Designed Ultraportable Laptops: Bring Fun With You

Lenovo's New U-niquely Designed Ultraportable Laptops: Bring Fun With You

Singapore, 9 Dec 2010 - Lenovo today announced the IdeaPad U260, the world's first ultraportable laptop with a 12.5-inch form factor, built to provide widescreen entertainment while remaining stylishly light and graceful. Coupled with the two other quality svelte IdeaPad U165 and IdeaPad U460 laptop PCs in the range, users of the IdeaPad U Series will fully appreciate the ability to have fun living life on the go and in style.

"Lenovo's IdeaPad U Series ultraportables are for users who desire quality and elegance, paired with immense mobility," said Eugene Liew, Country Manager, Home and Small Business, Lenovo Singapore. "Being one of the newest additions to the Idea portfolio, the U Series has sartorial flair and an air of sophistication that, at the same time, hints at the laptops’ richness in features. Using an IdeaPad U Series ultraportable provides fun surprises at every turn".

"Lenovo’s Idea PCs are all about making life more fun for today’s consumers," continued Mr Liew. "We have worked with Intel on a joint 'Fun Factor' classification, which allows us to extend the attributes of our PCs to a broader consumer audience and makes it easier for them to understand the product benefits. Our PCs, powered by new Intel Core processors, are a vehicle to help users be more creative and share their experiences with friends and family."

In celebration of the festive season, Lenovo has created a '25 Day, 25 Contests' promotion[1] on Facebook. Simply log on and "like" the "Lenovo Intel what's Your Idea of Fun Facebook tab" on 14 and 21 December, answer a question and stand to win attractive prizes. The answers have to be logged on within 24 hours of the question being posted, in order to qualify.

World's First 12-5-inch Ultraportable Slimbook Laptop

The unique IdeaPad U260 is the world’s first 12.5-inch Slimbook laptop, weighing less than 1.4 kg and measuring just over half an inch thin. Inspired by the silhouette of a classic leather-bound journal, the IdeaPad U Series laptop distinguishes itself with an elegant 'U' shaped outline, appealing to the fashionista in everyone. An IdeaPad U Series laptop is the perfect choice for a wanderlust-struck consumer who needs a small yet powerful laptop for travel, to the executive who enjoys a classy portable computing companion.

Combining premium materials with impeccable craftsmanship, the U260 is ergonomically designed with hinge mechanics that allow it to be easily opened with one hand. The black leather-patterned palm rest is soft to the touch, providing comfort and support while conveying luxury. A durable, yet silky smooth glass touchpad gives just the right resistance for multi-touch functionality such as pinch-to-zoom photo browsing and web surfing. What’s more, the U260 is available in mocha brown or clementine orange for those seeking a 'pop' in their PC wardrobe.

Powered by up to an Intel Core i7 processor for impressive performance and long battery life, the U260 can be configured with up to 320GB of hard drive storage or up to up to 128GB of SSD flash-based storage. With up to 4GB of DDR3 memory, browsing multiple web pages and using applications is a seamless multimedia experience. Additional features on the U260 include an industry leading Breathable Keyboard, an Intel Advanced Cooling Technology that allows the PC to run cooler and maintain spill resistance. Ambient light sensors protect users’ eyes by automatically adjusting screen brightness based on lighting conditions, and Lenovo’s Active Protection System protects the hard disk drive from shocks.

Staying Entertained and In Touch Anywhere

Fun is staying connected on the new ultra-light 11.6-inch widescreen IdeaPad U165 laptop, featuring long battery life and optional 3G connectivity. Its AMD Turion II Neo Single-Core Processor powers high-definition video and multi-tasking easily, while those seeking entertainment and multimedia functionality will appreciate the Dolby Advanced Audio surround sound speakers, HDMI out for streaming high definition to a HDTV and an integrated web camera for Skype and video calls. The unique Lenovo Enhanced Experience for Windows 7 certification lets users enjoy faster boot-up and shutdown times, rich multimedia capabilities and advanced system maintenance capabilities.

         

The Perfect Fit for Fashionistas

Measuring less than one-inch thin and weighing 1.8 kg, the 14-inch IdeaPad U460 combines an ultraportable form factor endowed with long battery life. Its textured aluminum top cover adds a further touch of style and class to its already elegant design. The IdeaPad U460 features an Intel Core i5 processor with Intel Turbo Boost Technology, turning up an impressive performance with integrated Wi-Fi, optional 3G connectivity and Lenovo’s Fun Features such as ambient light sensors, Active Protection System, OneKey Recovery System and Veriface face recognition, that make this laptop easy and comfortable to use.

 

Upping the Fun Factor with Lenovo and Intel

Lenovo and Intel are making it easier for consumers to understand the potential performance benefits of the latest Lenovo PCs, by providing an interactive and fun way to learn about the products. Performance and feature combinations are denoted by 'thumbs up' signs, and Lenovo PCs sporting various Intel Core i5 and i7 processors can also enjoy:

  • Up to three times faster multi-tasking performance with the Intel Core i7 processor
  • Gaming performance that is up to three times better with the Intel Core i7 processor
  • Productivity boost by up to three times with the Intel Core i5 processor
  • Ability to convert audio files and CDs to MP3 format up to 45 percent faster with the Intel Core i5 processor

Consumers can also enjoy new tools at http://www.whatsyourideaoffun.com/sg/ - a website filled with exciting contests, unique video and photo sharing tools and information on the latest Idea-branded Lenovo laptops and desktops powered by the new Intel Core processors.

  • Is Your Computer Fun Enough? : Users can run a simple online tool to know their PC's 'fun rating'. The test will estimate the performance quality of their current PC on a range of usage scenarios such as creating and sharing videos, editing and sharing photos, etc. The tool then recommends how you can 'up your fun' with the latest Lenovo systems using the Intel Core processor family.
     
  • Fun Video Generator : Visitors can create their own videos 'live' online, simply by uploading their favorite photos. The interactive application allows users to add text to appear alongside the photos, select an appropriate soundtrack, and then instantly create their own 60-sec fun video to share memories with friends and family. Visitors can choose to upload the video to their profile on popular social networking websites including Facebook, or simply forward the video link to friends. Visitors can also showcase their fun personality by sharing their video on the Lenovo Intel What's Your Idea of Fun Facebook page. The user whose video receives the most fan votes on the Facebook page could win a cool Idea PC.

To learn more about http://www.whatsyourideaoffun.com/sg/ and participate in fun contests, follow this campaign on Facebook and Twitter. To watch additional videos from the campaign, check out the Lenovo Intel Fun Ideas YouTube channel.

 

Pricing and Availability

The Lenovo IdeaPad U260 laptop is currently available at SGD 1,799. The IdeaPads U165 and U460 are currently available and retail at SGD 699 and from SGD 1,199 respectively. All of the PCs are available through Lenovo Exclusive Stores and Preferred Retailers.

 

[1] For terms and conditions, please refer to the Lenovo Singapore Facebook page.

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