Google+ to Take on Facebook
With failed attempts like Orkut and Buzz, social networking appears to be something that Google just can't get right. The search giant is trying once again with Google+, a new social networking service which takes on Facebook directly, but with a key difference.
NYT - But the Google+ project will be different in one significant way, which Google hopes will be enough to convince people to use yet another social network. It is meant for sharing with groups — like colleagues, roommates or hiking friends — not with all of one’s friends or the entire Web. It also offers group text messaging and video chat.