Five Companies Collaborate to Protect HD Content on SD Cards

Five Companies Collaborate to Protect HD Content on SD Cards

Panasonic, Samsung, SanDisk, Sony and Toshiba have announced that they are collaborating to device a new content protection technology for flash memory cards such as SD cards and various storage devices.

The tentatively named ”Next Generation Secure Memory Initiative” will see the five companies license and promote HD-capable security for SD cards and embedded memory for use in mobile devices such as tablets and smartphones. Technologies including unique ID for flash memory and copy protection based on public key infrastructure will be used.

In essence, they hope to convince content providers to deliver premium content directly onto SD cards, without being afraid that they would be pirated. Providing users the ability to duplicate the living room experience with their mobile devices is good for the business too, since most of these companies are also in the business of selling home A/V gear and mobile devices.

According to the press release, the five companies believe “they each can make substantial contributions that, when combined, will enable them to start licensing the new secure memory technology early next year”.

Source: Next Generation Secure Memory

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