Eight New Sony Cyber-shot Cameras Announced

Sony Delivers Slim Styles and Unprecedented Performance

SINGAPORE – Sony today announced eight new Cyber-shot cameras: the WX series (DSC-WX100), HX series (DSC-HX200V, HX20V, HX10V), W690, TX series (DSC-TX20, TX66), and H series (H90), offering superior optical performance in some of the world’s slimmest and lightest cameras ever designed.

High Performance with a Compact Style (WX100)

The world’s smallest and lightest cameras in its class, DSC-WX100 take full advantage of newly-developed Advanced Aspherical (AA) lens, which dramatically reduces camera body thickness to as slim as 17.5mm while increasing optical performance for amazing image quality. The new 10x optical lens (25-250mm) captures wide expanses and dramatic zoom shots, enhanced by Clear Image Zoom for 20x zoom while resolution is kept. Thanks to the Extra High Sensitivity technology, noise of the image has been reduced to 1/6 without affecting image quality. And Sony’s 18.2 megapixel (effective) Exmor R CMOS image sensor, teamed with the BIONZ image processing engine’s adaptive noise reduction and other low noise technologies, enables the WX100/WX150 to deliver exceptionally high quality images. The camera also features quicker autofocus approx. 0.13 seconds in daylight and in low-light conditions (as fast as approx. 0.20 seconds), and advanced Optical SteadyShot image stabilisation for blur-free shooting in challenging conditions.

Powerful Zoom and Full HD Movie Making (HX10V, HX20V)

The Cyber-Shot DSC-HX20V features 20x optical zoom, a new 18.2 megapixel (effective) Exmor R CMOS sensor, Optical SteadyShot and Sony’s AA lens element; perfect for taking beautiful, blur-free pictures or movies at any distance.The HX20V include a new GPS log recording function, which allows users to track and log location details of photos captured away from home. Photos can then be viewed using PlayMemories Home via the geotags. At the entry level, the HX10V uses the same 18.2 megapixel Exmor R CMOS sensor, a 24mm lens with image stabilisation, large 3.0” LCD screen with Photo Creativity editing, 1080/60i HD videos.

The HX20V is also partially constructed using Sony’s unique “SoRPlas” (Sony Recycled Plastic). SoRPlas (a flame-retardant polycarbonate plastic produced by blending leftover plastic from manufacturing sites with a proprietary sulphur-based flame-retardant) contains 99% recycled materials and exhibits excellent strength and world-leading heat resistance and durability.

Slim Design and Beautiful Panoramas (W690)

Like the WX100, the Cyber-shot DSC-W690 achieves excellent performance in a stunningly slim body just 17.5mm thick at the slimmest part – the world’s thinnest for a CCD-based digital camera with 10x optical zoom – all thanks to newly developed AA lens element. The W690 offers a 16.1 effective mega pixel Super HAD CCD, 10x optical zoom G Lens (25-250mm), improved Optical SteadyShot, and 360 Sweep Panorama.

Built to Last (TX20)

The Cyber-shot DSC-TX20 combines exceptional durability and performance in a slim and stylish design. Waterproof, dustproof, shock and low temperature resistant, the TX20 can be used in a range of challenging environments, producing consistently high quality photos and Full HD movies with its 16.2 effective mega pixel Exmor R CMOS sensor and Optical SteadyShot (Active Mode).

High Powered Super Zoom for Enhanced Image Resolution (HX200V)

Sporting an 18.2 (effective) mega pixel Exmor R CMOS sensor, the Cyber-shot HX200V will be ideal for telephoto lovers who will appreciate 30x Optical Zoom with 60x Clear Image Zoom while resolution is kept high zoom images. Improved high-speed AF enables the HX200V to focus more quickly with the lightning-fast 0.13 second in daylight (0.21 seconds in low-light. Speeds are approximate figures and may vary based on shooting conditions), easily achieving SLR-like response even in dimly lit environments.

World’s Thinnest Digital Camera with Cutting-edge Features (TX66)

At just 12.2mm thick, the Cyber-shot DSC-TX66 packs a powerful punch in the world’s thinnest camera body. Featuring Sony’s 18.2 effective mega pixel Exmor R CMOS sensor, the TX66 also comes with a range of functions including Extra High Sensitivity technology, Full HD Movie and Photo Creativity interface.

Intelligent Features for Easy Shooting Every Time (H90)

Boasting Sony’s new 16.1 effective mega pixel CCD sensor and Intelligent Auto that is now capable of recognizing up to 33 scenes, the Cyber-shot DSC-H90 makes it easier than ever to take crystal clear images. The powerful 16x optical zoom (24-384mm) captures virtually any wide range or telephoto shot and “360 Sweep Panorama” lets users take panoramas with a single sweep of the camera.

The new range of Cyber-shot compact digital cameras (DSC-WX100, TX20, HX200V, HX20V/10V, H90, TX66, and W690) are available in Asia Pacific from March 2012.

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