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Did Microsoft Bing Copy Google?

Did Microsoft Bing Copy Google?

Microsoft and Google are engaging in an open war of words today after Google accused Microsoft's Bing search engine of copying Google's search results. According to Engadget:

Google Fellow Amit Singhal is claiming so much and has provided some amusing (if not totally clever) results from its "Bing Sting." Here's how it works: find a search term that returns no matches for either site, make a "honeypot" page manually appear for the term, then have about 20 Google employees make the search (and click the top link) using Internet Explorer with both Suggested Sites and the Bing Toolbar on. Within two weeks, Singhal claims, a handful (about 7 to 9) of the 100 or so "honeypot" results were popping up in Bing. Bizarre choices, too, like mbrzxpgjys, hiybbprqag, and indoswiftjobinproduction.

TechCrunch (as The 'Crunch is wont to do) has a more tantalizing report, saying that Microsoft And Google Are Punching Each Other In The Face Right In Front Of Us in an open Twitter war. Ouch.

ZDNet has a more even-handed report with a clear statement from Microsoft saying "We do not copy Google’s results." Expect this story to rage on as we in Asia head into the Chinese New Year holidays.

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