Average Youth Willing to Fork Out S$223 for a Day's Worth of Internet Access in Singapore
In a survey conducted by Norton, three quarters of Singaporeans have said they would rather give up US$1 million than allow strangers full access to their computers.
It was also discovered in the survey that online Singaporeans spend an average of 66 hours a week connected to the Internet, with web browsing and socializing taking up the bulk of the time among other activities. To have a day's worth of Internet access, the average Singaporean would fork out an average of S$180, with people aged 18 to 34 willing to pay S$223, confirming that youths indeed have a higher Internet dependency.
Also, Singaporeans are aware of cybercrime and threats online and know they require online protection. However, 45% of Singaporeans think a basic security solution or antivirus is sufficient. This belief that antivirus security is sufficient is disparate with the US$1 million value that 76% of Singaporeans have placed on the information that can be accessed on their computers. Half of Singapore's online community has expressed that their financial information is the most important to them, followed by 24% who value their online accounts the most, including email and social networks.
Norton 360 Everywhere is an easy-to-manage, all-in-one security solution that delivers a multiplatform solution for PCs, Macs, Android-based phones and tablets, where consumers can customise their security to meet their specific needs.
Norton 360 Everywhere will be available in select markets in the first half of 2012.
Read on for the full press release.
Singapore – The Internet has become an intrinsic part of our daily lives. With online Singaporeans owning an average of 3.5 devices that have access to the Internet, we are constantly connected to check emails, browse the Internet, socialise, pay bills and shop. A survey released by Norton provides insights into Singaporeans’ Internet dependence, the importance of their personal information and their level of understanding when it comes to Internet security. The survey reveals that while three quarters of Singaporeans would give up US$1 million than grant strangers full access to their computers, two in three adults (66 percent of Singaporeans) have little or no understanding of the online security solutions that are available to them.
The need to stay constantly connected
The survey found that online Singaporeans spend an average of 66 hours a week (more than half of their waking hours) connected to the Internet. While almost everyone (93 percent) uses the Internet to check their emails, Singaporeans are increasingly spending their time browsing the Web (15 hours/week) and socialising online (12 hours/week) among other activities.
Singaporeans seem to feel the need to stay connected online at all times. If they were to be cut off from the Internet, one in three Singaporeans said they would start feeling Internet withdrawal within the first three hours. To have a day’s worth of Internet access, Singapore Internet users would be prepared to pay an average of S$180, with the younger generation (18 to 34 year olds) willing to pay an average of S$223, showing that youths have a higher Internet dependency.
Singaporeans aware of online threats but lack knowledge of how to protect themselves
In light of this significant dependence on the Internet, the good news is that Singaporeans know they need online protection and have basic awareness around cybercrime and the threats online. However, 45 percent of Singaporeans believe that a basic security solution or antivirus is all they need. This belief that antivirus security is sufficient is disparate with the US$1 million value that 76 percent of Singaporeans have placed on the information that can be accessed on their computers.
Personal information the most prized asset online
Half of Singapore’s online community has declared that they value their financial information the most, followed by 24 percent who value their online accounts the most, including email and social networks. Close to half of respondents (45 percent) cited protecting personal information as the main reason for using or considering using an Internet security solution and it’s encouraging to find that four in five Singaporeans back up personal information like documents, pictures, contacts and music.
Norton 360 Everywhere delivers comprehensive protection in one simple solution
Today, many consumers and their families have a combination of PCs, Macs, smartphones and tablets in their household – all of which need security to protect against online threats, data loss, and device loss and theft. Norton 360 Everywhere is an easy-to-manage, all-in-one security solution that delivers a multiplatform solution for PCs, Macs, Android-based phones and tablets, where consumers can customise their security to meet their specific needs.
Norton 360 Everywhere will be available in select markets in the first half of 2012. Details on pricing and systems requirements will be available at that time. For more information on how to completely safeguard your devices, please visit: http://sg.norton.com/360.