Atlas Introduces the New Bose In-Ear 2

Atlas Introduces the New Bose In-Ear 2

Engineered for improved audio performance and stability

SINGAPORE – 21 October 2010 – Atlas Sound & Vision, Singapore’s leading premium audio visual retailer and distributor, today launched the new Bose® In-Ear 2, the next generation of in-ear headphones for music-lovers.

The new Bose® In-Ear 2 (IE2) audio headphones have been designed to deliver an improved audio performance over their predecessor. Bose® IE2 audio headphones’ proprietary acoustic structure delivers richer, full-range audio, without the need for the additional electronic filtering that existed in the previous generation of Bose in-ear headphones. In addition, Bose® IE2 audio headphones feature an improved StayHear™ tip design for a more stable fit without compromise in comfort for long-term wear.

Mr. Michael Tien, CEO of Atlas Sound & Vision said, “The Bose® IE2 audio headphones will cater to busy executives who are constantly on the go and enjoy listening to music during their free time. With the new StayHear™ tips, the IE2 audio headphones will provide stability and music clarity even for the most rigorous sporting activity without compromising audio performance.”

The IE2 audio headphones offer an enhanced acoustic design using a more sophisticated application of proprietary Bose TriPort® acoustic headphone structure. Music sounds smoother and more natural, music separation from instruments have better detail and definition, and high frequencies and vocals are reproduced with improved clarity.

For improved stability − during exercise or other rigorous activity − each new model debuts proprietary Bose StayHear™ tips. They attach more securely to the headset itself, and then remain more securely in the ear while in use. Designed with soft silicone and a rounded profile, they fit easily inside the bowl of the ear, while naturally conforming to the upper ridge of the ear. Three sizes are included − small, medium and large − ensuring a comfortable fit for hours of listening.

The IE2 audio headphones can be used with a variety of audio sources, including MP3 players, personal computers and digital music players. The IE2 audio headphones were constructed and manufactured for lasting quality. From the ear tips to the cables, they have been tested to meet demanding standards for durability. A carrying case is included for added protection and convenience.

The Bose® IE2 audio headphones are available from 21 October, 2010 for S$165 at Atlas Sound & Vision. Each headphone will also come with three pairs of StayHear™ and original-styled ear tips, and a carrying case. More information can be found at or at

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