HP Announces New HP Inkjet and Web Solutions Global Design Center in Singapore

HP Announces New HP Inkjet and Web Solutions Global Design Center in Singapore

HP Announces New HP Inkjet and Web Solutions Global Design Center in Singapore

Top talent from Asia will be recruited to design and develop inkjet printers for worldwide markets

SINGAPORE, Asia Pacific, March 31, 2010 – HP announced today that it will establish in Singapore its first HP Inkjet & Web Solutions (IWS) Global Design Center outside of the United States.

The new Design Center will be part of a newly formed team that will be responsible for the design and development of the entire HP IWS portfolio for worldwide markets. The IWS portfolio includes the HP Deskjet, HP Photosmart, Officejet & Officejet Pro and Retail Photo Solutions. In 2009 alone more than 35 million HP inkjet printers were shipped worldwide. Among these are award winning solutions such as the HP Photosmart Premium AIO with Touchsmart Web, Officejet Pro 8000 and Officejet 6000. The new Design Center is expected to be fully operational by January 2011, while hiring and recruiting of top designers is expected to begin immediately.

HP will recruit top designers from the region and internationally to work at the new Center. The designers – including industrial, interaction and graphic designers as well as ergonomics and human factors engineers – will drive the creation of innovative new products and services. Through enhancing the way customers interact with printers, the team will create printing solutions for tomorrow enabling HP to continue to offer best-in-class customer experiences.

The new Design Center will expand the capability and reach of the HP IWS Design group from its current location in San Diego, California. This expansion is the latest development of HP’s IWS global design team headed by Sean Carney. Carney was recruited by HP in 2008 with the task of creating a world-class design organization. During the course of the last year the team has won more than 26 international design awards for its portfolio of products. The awards, given in recognition of achieving the highest standards of design excellence, include the CES Innovation Awards, the IF International Forum Design Awards and the Japanese Good Design Awards.

The Singapore Design Center will be organized in three areas:

• User Experience Design will research how and why customers use technology and what unmet needs technology could address.
• Interaction Design will create intuitive new interfaces for products and services.
• Industrial Design will work on physical design and aesthetics creating iconic and highly desirable new products.