High Rejection Rates Result in Delay of LG and Samsung OLED TVs
There's been talk of LG Display's inability to meet volume production for their 55-inch OLED TVs of late. And after all that fanfare from LG and Samsung who showed off their OLED wares during CES 2012 held earlier this year, a report by The Korea Times has surfaced recently suggesting that mass production of OLED televisions from both manufacturers, not just LG alone, are likely to be delayed till late 2013 due to issues with the manufacturing process.
"Samsung and LG recently scrapped their plans to mass-produce 55-inch OLED televisions this year as the companies are having serious difficulties in improving manufacturing yield,’’ according to an analyst from leading market research firm, DisplaySearch. "Samsung and LG planned to start selling OLED TVs at major outlets worldwide during the London Olympics. But mass-produced OLED TVs will be available from late next year, not this year".
High rejection rates encountered at manufacturing facilities has proven to be the main stumbling block., thus denying TV makers such as LG and Samsung the ability to produce viable yields of OLED panels for the mass market. While churning out smaller OLED panels for mobile devices isn't much of an issue, manufacturers "are facing all kinds of problems in trying to scale up the size".
LG and Samsung OLED TVs are prized mainly for slim profile (approximately 4mm thick) and high-contrast panels compared to mainstream LCD models. However, steep starting prices are another hurdle both South Korean makers have to overcome. Samsung Electronics' CEO, Kwon Oh-hyun, added that although the company is making progress under their business roadmap, high prices and low manufacturing yields of OLED TVs "are still problems" at this point in time.
Samsung’s 55-inch ES9500 OLED TV is expected to cost over US$9,000, while LG's EM9600 OLED offering of the same size will fetch approximately US$8,000.