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Apple's Cult of Secrecy

Apple's Cult of Secrecy

We have always known Apple to be a secretive company. The company closely guards all its secrets and there's just no telling what they have up their sleeves? How do they do it? And what are the consequences of their actions? This short report from Reuters sheds some light.

Reuters - Apple's obsession with secrecy is the stuff of legend in Silicon Valley. Over the years, it has fired executives over leaks and sued bloggers to stop trade secrets from being exposed.

A tight-lipped ethos permeates working life, particularly in the run-up to the launch of a new device. Projects are siloed in carefully controlled work groups, rooms are guarded by strict key card access, and many have no firm idea about what even their colleagues in the same office are working on.

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