The Zone

Creative has finally unwrapped their previously top-secret DAP known as the Zen Stone. While bloggers worldwide guessed about how it would look, Creative popped a shuffle-esque MP3 player out of the incubator yesterday and offered it to the world for SGD69 and in five colors.

More after the break

Our initial thoughts were of its design - it really looks like a pebble taken from a river, all polished and smooth. Surprsingly, though, check out what Creative's CEO has to say about the Stone.

“The Creative ZEN Stone, at just S$69, opens up a huge new market for MP3 players,” said Sim Wong Hoo, chairman and CEO of Creative. “This is an incredible price for everyone to get a superior quality MP3 player capable of holding up to 500 songs. Whether it is your only player or a second player to take with you anywhere, the low price lets you think of MP3 players in a whole new way. You can loan it to a friend just like you would a CD or a mix tape and not have to worry about it, but you'll like it so much that you'll want another so you always have one with you.”