Many classifications have been bandied around for things as diverse as food preferences to general movie stereotypes. Hence, being “vegetarian” has replaced your religious orientation in resumes, while you’ll find it difficult to find a teen movie without a jock, a snob, and a geek.

It’s not only J.K. Rowling who has a rabid following around the world, one that waits outside still-closed stores to become the first buyer of a certain book. Intel also has its own groupies, although admittedly smaller in number.

Extreme gamers are a special breed. Not only do they require a steady diet of the latest and most demanding games, they demand (or more often, desire) the latest piece of hot hardware that is available in the market.

                                     The PC is there, somewhere...

I’ve always wondered about the connotation of colors used in a company’s products. In the videocard business, there are only two worthwhile competitors: ATI and Nvidia. One is red, the other green. Strangely, a stoplight keeps popping into my head, but seeing that ATI is such a well-respected company, what color it’s represented with doesn’t seem to matter too much.

                                    Nice, red lettering at the venue...

Windows Mobile 6 was introduced to a small gathering of media and hardware partners recently. It had none of the swagger or pomp that heralded the recently held Vista unveiling – which is about right because what was being introduced after all is a serious piece of software coding, for serious working professionals.

HP’s event was neither an all out, haute couture gathering that left out the teeming masses of geeky sub-culture, nor was it a dry and tedious affair with charts and graphs full of technical details that would have driven off the fashion cognoscenti.