Historians usually use the phrase “Dark Ages” to refer to a certain period of slowdown in the fields of culture and the arts. Applying such a perspective to describe today’s global economy, we could say that we’re in the “Dark Ages” as well. You don’t have to be a graduate of Economics just to comprehend the situation. Pick up a newspaper or hit the Web and you would find yourself stumbling over the word “recession” again and again.

So how does HP perceive this subject matter? While most companies today are unwilling to spend, the world’s largest I.T. company is implementing a different strategy in mind. In spite of the uncertain economic atmosphere, HP continues to capitalize on smart I.T. investments, and this is actually one of the important philosophies that the company is trying to impart to the businesses in the Southeast Asian region in order to survive the recession. For this reason, HP’s Image and Printing Group (IPG) staged the region-wide “When Everything Counts” campaign.

Smart Officejets

Starting off with HP’s All-in-One machines, the new Officejets are bundled with applications that can help users simplify a variety of tasks. HP Easy Printer Care enables users to easily monitor, maintain and troubleshoot their own HP AiO machine. The two other software are:

• HP Document Manager – provides users with versatile scanning capabilities such as scan-to-memory card and scan-to-network folder functions.
  

• HP Smart Web Printing – optimizes printing from the Web, allowing consolidation and organization of pages for simple, predictable Web printing.

The Officejet 6500 is capable of printing professional color documents at up to 40 percent less cost per page. It has a built-in flatbed scanner that makes use of LED technology which enables additional energy savings, using 4 times less energy in idle mode and 1.4 times less energy in copy mode compared to fluorescent tubes. With this AiO, users can also save resources with its environmentally-friendly features such as automatic two-sided printing and copying, a junk fax blocker, fax to network folder/email, PC Fax Send and scan to computer. Price: PhP 9,990

The HP Officejet Pro 8000 can print professional color documents for up to 50 percent less cost per page. With this office AiO, organizations can increase productivity with print speeds as fast as 35ppm black and up to 34ppm color, and laser-comparable speeds of up to 15ppm black and up to 11ppm color after the first page. Worth mentioning, the HP Officejet Pro Pigment Ink Technology – an innovative four-ink, all pigment ink printing system – debuts in the Officejet Pro 8000 as well. Price: PhP 8,990

• HP Web Jetadmin – it consists of print management tools that streamline business operations and reduce costs by easily managing imaging and printing peripherals through a network.

• HP Precision Feed Technology – a suite of technologies that ensure reliable paper feeding.

The HP Scanjet 5000 is capable of scanning documents of up to 8.5” x 34” size at speeds of up to 25ppm and 50ipm (images per minute) in monochrome and color. This scanner is compatible with a broad selection of document management applications such as ScanSoft PaperPort, IRIS Readiris Pro OCR, and Presto! Biz CardSM Reader. Price: TBC

 The HP Scanjet 7000 is a sheet-feed scanner that can scan documents at speeds of up to 40ppm and 80ipm in monochrome, and up to 35ppm and 70ipm in color, at 200 dpi resolution. Also, it can scan up to 2,000 pages a day, and quickly scan documents up to 8.5” x 34” using the 50-page automatic document feeder (ADF).