HP Philippines’ Designjet Marketing Development Manager Mr. Jun Cruz shares his thoughts on the risks and challenges faced by professional printing business. From that point of view, Mr. Cruz positions the HP’s array of Designjet large-format printers (LFPs) as the best solution available in the market today by giving emphasis to its low cost, low TCO, high reliability and HP’s dependable technical support.

 

 

 

Present during the event was the HP Designjet 5100 which is primarily targeted at digital photo shops and type & copy shops. Because of its high quality printouts, HP sees the huge potential of this LFP in producing Point-Of-Purchase (POP) materials which are heavily needed in the field of advertising and marketing. While it has the same hardware as the Designjet 5500, the Designjet 5100 introduces new features as well. Amongst these are the new self-adhesive polypropylene and backlit medial profile for production printing mode; external Raster Image Processing (RIP) cooperation to achieve faster speed with acceptable IQ; and optimized color map and ink gamut. The latter feature is achieved with the help of HP 705, an ink cartridge which contains 680cc of six-color, dye-based ink.

 

 

 

Another Designjet model that was presented during the briefing is the Z3200 which is mainly focused at professional photography studios. Considering that professional photographers are demanding when it comes to color quality, the Z3200 is designed to cover and produce wider color gamut with the use of new Vivera inks, namely HP 73 Chromatic Red and HP 70 QuadBlack Ink set. To achieve a more uniform gloss on the printout’s surface and prevent “bronzing”, users can also employ HP Gloss Enhancer with the Z3200. Printouts made out of Vivera inks can resist fading for up to 200 years. 

 

 

 

HP also incorporates its proprietary technologies on the print heads and pigments that are used in the Z3200. The Optical Drop Detection (ODD) mechanism automatically and periodically checks the drop ejection performance of every nozzle to ensure productive operation and ink efficiency. Another innovation, the Electrostatic Encapsulation Technology (EET) optimizes the pigment chemistry and ink properties to ensure reliable operation, high image quality, and enhanced shelf/operational lifespan.

 

 

 

 

HP Media: HP Premium Instant-dry Satin Photo Paper
HP Ink System: HP 70 Vivera Pigment Inks With New HP 73 Chromatic Red
Print Settings: Best - Gloss Enhancer On - Perceptual
Print Profile: ICC Profile Created With HP Designjet Z3200 Color Center

 

 

 

HP Media: HP Professional Satin Paper
HP Ink System: HP 70 Vivera Pigment Inks With New HP 73 Chromatic Red
Print Settings: Best - Gloss Enhancer On - Perceptual
Print Profile: HP Advanced Profiling Solution

 

 

 

 HP Media: HP Premium Matte Photo Paper
HP Ink System: HP 70 Vivera Pigment Inks With New HP 73 Chromatic Red
Print Settings: Best - Gloss Enhancer On - Perceptual
Print Profile: ICC Profile Created With HP Designjet Z3200 Color Center

 

 

 

HP Media: HP Professional Canvas Matte
HP Ink System: HP 70 Vivera Pigment Inks With New HP 73 Chromatic Red
Print Settings: Best - Gloss Enhancer On - Perceptual
Print Profile: ICC Profile Created With HP Designjet Z3200 Color Center

 

 

 

HP Media: HP Premium Instant-dry Gloss Photo Paper
HP Ink System: HP 70 Vivera Pigment Inks With New HP 73 Chromatic Red
Print Settings: Best – Gloss Enhancer On – Perceptual
Print Profile: ICC Profile Created With HP Designjet Z3200 Color Center