It’s that time of the year again when people from all walks of life escape from the stress of urban living, go to the countryside, or flock together at the beach to enjoy the sun and beat the sweltering heat. Yes, summer is officially here, and Sony Philippines is tempting us to have a summer "like.no.other" with its latest array of imaging products that allows you to explore and experience the excitement of the season.

Setting a festive summer mood within the grounds of the C3 Event’s Place in Greenhills, Sony showcased a number of sizzling stuff that are both gorgeous on the outside and ingenious in the inside.

Starting off with Sony camcorders, the Handycam lineup is heralded by a range of AVCHD HDD camcorders, in which the highest-end model is the HDR-XR520. This flagship product under the Handycam family incorporates a 240GB HDD within its masculine outline, allowing you to record more than 100 hours of high definition video at 1920 x 1080p resolution. Incorporating an Exmor R CMOS sensor with back-illuminated technology, which improves on the performance of a conventional, front-illuminated CMOS sensor, it doubles up the camcorder's sensitivity while reducing image noise significantly.

It has been a tradition in Sony events that participants should come dressed according to the occasion's theme. Take for instance Mr. Takashi Kozu, Vice-President for Marketing of Sony Philippines, who kicked off the occasion clad in a tropical outfit. Here, Mr. Kozu demonstrates how petite and pocketable the Handycam CX100 is. This camcorder integrates a killer combo of the BIONZ image processor, the Exmor CMOS sensor, and 8GB of internal memory.  

Shown here are the Exmor-powered Handycam HDR-XR200 and HDR-XR100, coming with 120GB and 80GB HDD, respectively. Both camcorders are capable of high definition recording at 1920 x 1080p resolution as well.

The DCR-SX40 is one of the first standard definition Handycams which makes use of a Memory Stick for memory expansion, comes with 4GB of internal memory, and features a high optical zoom of up to 60x magnification.

With the Handycam DCR-SR87 and its 80GB of built-in memory, you can brush aside your worries even if you forgot to bring a Memory Stick beforehand.

As if words are not enough to exactly describe how powerful a Sony Cyber-shot T series camera is, Ms. Marielle Panay from Marketing shows us the difference in quality between a standard definition video and a 720p high definition video recorded by a Cyber-shot camera.