As always with LG, no expense was spared on the launch of their newest cell phone, the LG Secret, at Club Ascend at Bonifacio High Street last July 9.

The venue looked more like a combination of a catwalk and a Vegas chorus line with the multitude of lights and smoke machines. The LG Secret, more colloquially known as the LG-KF750, is part of LG’s Black Label series, and boasts the typical suave good looks of its older stable mates, the Chocolate and the Shine. LG is determined to become a top-three phone handset supplier, and in fact is steadily gaining market share both locally and worldwide. With the release of this top-of-the-line handset, LG has further filled out its consumer offerings and further strengthened its position as a premium handset manufacturer.

                                             The exuberant host guided the assembled media through the presentation.

While LG has been overshadowed in recent years by competitors more focused on the mobile communications space, LG is now concentrating on improving their brand recognition in this space – the Secret is designed to overcome this, create a buzz for the company, and prove that LG is as capable creating cell phones as it is capable of excelling in other industries. The naming of the LG Secret is no accident; it is meant to convey the presence of intrinsic features that the buyer discovers and delights in once they start to use it in earnest. With features like a carbon fibre rear shell, motion sensing ability, a reinforced glass front, and the slimmest form factor with a 5MP, super capable digital camera, the Secret definitely does not hold back in the features department, which will help make its name an oxymoron to the general buying public – the Secret is out, and its got much to prove.

                                             LG President expounds on recent strides made towards further penetrating the local market.

                                              Local LG executive points out the recent advances and brand recognition of LG as a cell phone company.

                                              Performers lent the proper vibe and excitement leading up to the actual unveiling of the Secret.

                                             Pictures does not do justice to the Secret's slim form and suave good looks.

                                              Models assist the assembled guests in navigating around the Secret's camera features and Google applications.

                                              In actual use, the Secret is slim and svelte, creating an excellent ownership experience for the user.

                                              A raffle stub with the winner's cellphone number is picked from the box, and the number is subsequently dialed to reach the winner.

                                               Our host dials the winning number as the guests hold their collective breath...

                                              ..and our winner gets to take home a brand new LG Secret, the first to have it locally.

                                             Our glamorous models holding the totally alluring Secret.

                                              Remember: the Secret is out, so tell all your friends about it!