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The Science of Roses

DidipusRex | 14 November, 2006 15:42

HWM gets a behind-the-scenes look at the most advanced greenhouse in the country.

Need to buy your girlfriend an anniversary gift? Geek that you are, an iPod might seem a logical choice - it's stylish, useful, popular and expensive enough to convince your girlfriend that you care deeply for her (at least your pockets do) - however, the white wonder from Apple still falls short of being a romantic present. Excepting of course a diamond ring or a vacation to the Maldives, flowers still take the prize as the most romantic gift you can give to your significant other. A single rose, bright red and fragrant, contains that special kilig factor that keeps the flames of love smoldering - that fact you know. What you don't know is that, these days, technology can play an important part in bringing that rose from the ground to your girlfriend's doorstep.

About an hour's drive away from the Central Business District of Makati, away from the traffic and the noise and the pollution that seems to be ever-present in the big city, nestled off the main highway just past Tagaytay and amid the cool mountain air, is the sprawling flower plantation of the Philippine Cut Flower Corporation (PCFC). This is the home to the country's first large-scale cutflower farm specializing in roses.

While geographically, the Philippines isn't ideal for growing roses, the PCFC has succeeded in maximizing production through proper location and carefully controlled growing conditions in their greenhouses. The technology used is a combination of Dutch and French innovation, from materials used to machines employed and software deployed. Their main greenhouses are controlled from a central computer, which monitors conditions like humidity and temperature. If the computer detects a rise in temperature, it activates shades to let in less sunlight. If the humidity changes, it turns on fans and misters to compensate. Providing water and nutrients to the rose plants is done through "fertigation," a combination of fertilization and irrigation, fine-tuned to provide each plant with exactly what they need for the day. By ensuring the plants get what they need, losses are minimized and growth is standardized.

By controlling the growth conditions in each greenhouse, production is predictable and standardized. Post-harvest, all the flowers are sorted according to variety, color and stem length, hand-packed and stored in a refrigeration facility to keep them fresh. From there, they are delivered to the PCFC's retail outlets, distributors and customers.

It's not only in rose cultivation where technology plays a large role. The PCFC has a website, www.islandrose.net, one of the most visited and used e-commerce websites in the Philippines. The site gives you the convenience of ordering flowers and having them delivered to your loved ones wherever in the country they may be. It keeps the transaction process simple and secure, so even folks who aren't all that Net savvy can place an order.

Okay Gadget Boy, doesn't this behind the scenes glimpse at the technologies responsible for the production and distribution of roses give you a better appreciation for the simpler things in life? Go online and buy your girlfriend a rose. Or three. Or a dozen. The technology is there; use it. Then, you can buy that iPod for yourself.

comments

Comment Icon flora

salman | 17/09/2009, 20:14

i want to buy the roses

Comment Icon roses

salman shoukat | 17/10/2009, 23:26

dear sir;
i wan to visit your roses green house and i am a student i speak from Pakistan

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