Singapore. August 31, 2006 -- EC-Asia International Limited introduced a new series of multi-colour SD memory cards under its ACEplus brand. Available in a palette of four fluorescent colours - orange, pink, lime and yellow, the new series of ACEplus eXcel SD memory cards is designed to meet the lifestyle needs of today’s style-conscious consumers. Storage capacity ranges from 128MB to 2GB, with prices starting from just S$14.90.

The launch of the new multi-colour series of ACEplus eXcel SD memory cards is yet another relentless effort by ECI in bringing enjoyment to consumers via innovations. By rewriting the rules, flash memory cards can become a lifestyle and fashion accessory, with colours to express one’s mood and personality, or be used to complete an overall look or style.

Apart from its striking look and affordability, the ACEplus eXcel series of SD memory cards also scores high on performance. Boasting a transfer speed of up to 150x, it allows for rapid data transfer, and prevents data from accidental erasure with its write-protect switch.

“With the explosive uptake of digital cameras and other lifestyle gadgets, the flash memory card has become a basic need. Design, other than storage capacity, is quickly becoming a critical part of the buying decision. ACEplus eXcel multi-colour SD cards satisfy the emotional need of the users by removing the “blue black” stigma and infusing colours with their precious memories,” commented Ang Ah Sin, Sales and Marketing Director of ECI.

Pricing and Availability

ACEplus eXcel SD memory cards in fluorescent orange, pink, lime and yellow are now available in Singapore through its distributor, AsiaPac Distribution Pte Ltd, and all ACEplus authorised resellers. Storage capacity ranges from 128MB to 2GB, and prices start from S$14.90.