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New Technology Controls Accessibility of Adult Content Online
Software | Just Announced
Wed 04 May 2005



SANTA CRUZ, Calif., May 3 -- Media Rights Technologies ("MRT") announces a powerful new technology that addresses and mitigates one of the most pressing issues of online piracy: underage viewing of adult content.

SeCure Alliance DVD is an integral part of MRT's powerhouse SeCure software suite, which provides comprehensive and/or selective control of digital copyrighted material. This effective and robust technology is the most potent advance offered thus far toward the critical goal of protecting adult material. By preventing unauthorized ripping, uploading and redistribution via peer-to-peer (P2P) networks, SeCure Alliance DVD transparently yet solidly blocks age-inappropriate adult content from becoming available to minors. In addition to "blanket control" options, MRT's application features multiple provisions for selective security to manage value-added content, enhancing the DVD's value for both the end user and content owner.

The development of DivX video and other smaller file formats has resulted in widespread consumer DVD ripping. Illegally shared adult content propagates rapidly and unmonitored through Internet communities, P2P networks and newsgroups. Once on these networks, minors have immediate and unrestricted access to adult content. This problem will undoubtedly continue to grow at an accelerated pace as more DVD ripping programs become available, some even available for free. Parents and the adult entertainment industry are equally and legitimately alarmed that the ease of sharing adult content over the Internet is exposing minors to inappropriate material.

MRT's SeCure Alliance DVD technology protects against the growing unrestricted access to illegal adult content online. MRT CEO, Hank Risan adds, "Through the implementation of this unique technology, the adult entertainment community and major motion film companies can exhibit their willingness to proactively protect and ensure that adult content does not fall into the hands of minors without inhibiting freedom of artistic expression." MRT's SeCure Alliance DVD works across all DVD platforms and, in conjunction with MRT's dynamic software updates, provides an ongoing solution to this expanding industry dilemma. Evaluation discs for testing are available to all interested parties. All evaluation and licensing inquiries should be directed to Elizabeth Crowell, Director of Business Development, 831-426-4412 or liz@mediarightstech.com.

About Media Rights Technologies

Media Rights Technologies (www.mediarightstech.com) creates and licenses software-based content-control solutions, enabling the effective superdistribution of any digital media content: educational, commercial or personal. In addition, MRT is a leading developer of intellectual property focused on technologies that enable the commercial success of digital distribution.