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Case Study: Footie Fever

September 26, 2008 – 12:48 am

HWZ Engages Community with Footie Fever
In conjunction with UEFA Euro 2008, Hardwarezone.com launched Footie Fever – a football-centric campaign within the Forums platform to immerse the community in the heat of UEFA with a variety of activities. Some of these activities allow inter-member interactions to achieve addictiveness.

All activities were exclusively for HWZ members only. Intention is to encourage membership registrations for even the casual visitor.
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Digital Advertising Production Defined

August 30, 2008 – 4:06 pm

A special feature on advertising production was run on http://www.creativity-online.com recently. Production pros from across the media spectrum were asked on where the role of production companies is today and where is it heading.

There were some comments made by these pros which are particularly relevant to the digital space. Here’s some:

Lack of understanding—a friend of mine (who was a traditional art director) said that he thought interactive was cheap and quick. [In reality, it's] expensive and time-consuming. Many people lack a decent understanding of what it takes to do interactive work. Level of complexity—interactive production is often more complex - Rei Inamoto, Global CD, AKQA
There still is a huge misconception that because the production is going to be on the web, it is going to be cheaper. In fact, the cost will most likely increase because in addition, you now need to make that content interactive! - Christine Beardsell, CD, Digitas/Third Act
Budgets are obviously shifting to emerging media. But there is still a perception that virals cost 50k to make. Or that because it is online, the value should be less. In most cases that is the wrong thinking. Because in the digital space, you have to make something great, spend the money to do it right and invite people in. - Jason Harris, President, Mekanism

So the next time you (brand owner or agency) decide to embark on interactive media like all your other competitors and think you probably will spend much lesser than traditional media in production, or is ‘unpleasantly’ surprised that interactive production needs the same amount of time or even longer than that of traditional media, think again.

Source: http://creativity-online.com/?action=news:article&newsId=130138&sectionId=special_report

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HWZ Scores In Asian Region’s Biggest Online Media Surveys 2008

July 29, 2008 – 9:54 am

Singapore, 28 July 2008- Hardware Zone Pte Ltd (”Hardware Zone”), a wholly-owned subsidiary of SPH Magazines Pte Ltd (”SPH Magazines”) notched one up against big online names in this year’s Annual Media Ranking Survey conducted by Singapore-based research firm, BDM Intelligence (BDMi).

From the survey, www.hardwarezone.com® saw itself ranked No. 6 for top online Media Sites; outwitting other popular sites such as Bloomberg, MSN and Friendster. The survey noted that the site cemented its reputation as an online success story by emerging from being an enthusiast site to a “seriously commercially viable platform whom marketers want to be part of”.

In addition, www.hardwarezone.com® was also seen as the favourite in the “early adopters” category securing 57.14% of the votes defeating CNET and Yahoo. It also outshone its competitors under the “consumer electronics” segment and was tied with CNET under the “targeting corporate IT managers” category.

“We are simply thrilled to be in the top rankings of marketers’ mind. Especially in the category of targeting “early adopters”, the strength of our media has helped marketers address business opportunities and fine-tune strategies early in the process of their roll-out plan. This allows brand owners to achieve maximum success in the marketplace.” says Lim Chuan Jer, General Manager of Hardware Zone.

The survey saw the participation of 950 respondents where 65% are corporate clients and 35% are from the media, creative, direct, interactive and PR agencies. The objective of the survey was to identify media and online platforms that advertisers and agency professionals would most likely advertise with in order to reach a myriad group of consumers and decision makers.

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HWZ Ranked #4 in “iPhone” Search Term

July 28, 2008 – 6:37 pm

On revelation of iPhone by Steve Job, the term ‘iPhone’ was tracked with Hitwise. HWZ was ranked #4 in terms of market share, above video-sharing site, YouTube and popular social network, Facebook.

source: MARKETING Magazine Jul 08 Issue

HWZ was also awarded #1 Website in Social Networking & Forums by Hitwise for the year 2007.

These 2 findings illustrate the high interaction between technology brands and our community. It also illustrates the fact that when a consumer is considering a tech purchase, they congregate over at HWZ to do research.

Ready consumers, Ready platform, are you ready?

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