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Sony's BRAVIA Extravaganza

Sony's BRAVIA Extravaganza

Of 3D Displays and Monolithic Designs

Sony's Brave New 3D World

Here's one to satiate your 3D hunger. Sony unveiled the 3D-capable LX900 BRAVIA just yesterday in a spirited bid to capture mindshare amongst consumers, possibly to secure the necessary groundwork ahead of the competition. Combining a Sync (IR) Transmitter, frame-sequential display and Sony's souped up Motionflow PRO 200Hz enhancement, watching 3D pictures in Full-HD glory has turned into a believable and earnest likelihood without compromising much on picture quality. At least, that's our assessment based on Sony's demo just a day ago.

Besides its internal 3D processing, the LX900 also comes with complementary treats such as Edge LED backlights, Internet videos and widgets, and integrated Wi-Fi. By the way, you'll receive not one, but two active shutter glasses along with this slim and stylish BRAVIA TV. However, don't expect the swanky LX900 to arrive on our shores anytime soon since it will only be made available in the latter half of 2010. There isn't any word on its pricing as yet. What we can tell you for certain, however, is that the LX900 will ship in colossal 52 and 60 inches configurations.


Monolithic World

Besides the sweet LX iteration, Sony also announced three new BRAVIA series at the launch today; namely the NX, EX and entry-level BX models. If you can, hit the jump below for our scoop on the rest of the new BRAVIA segments in the following page.

Whilst the LX is currently the only chosen 3D candidate, the LX and premium NX series will share common design similarities in various avenues. Both sets are carefully fashioned after Sony's Monolithic design, inspired by an aesthetical concept dubbed as "Tatazumai" by the Japanese designers. "With Sony's Monolithic design philosophy, we want to create a timeless, classic look that is suitable for all homes," said Mr Takeo Kobayashi, Managing Director of Sony Singapore. In a nutshell, Sony's dress code bears a few trademark characteristics - a 'frameless' design, concealed touch sensors, and a blend of matte and glossy finishes. Observably, the entire Monolithic setup looks like an enormous yet pretty photo-frame to us, though we can also safely say the same for its alluring looks and subtle inclined angles. It is obvious Sony is beginning to place a greater emphasis in the looks department.