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Entering Sony's 3D World

Entering Sony's 3D World



Entering Sony's 3D World

Sony's Stereoscopic Ecosystem

To dominate the 3D race, it isn't just about creating the better product for consumers but to build a comprehensive and cohesive 3D ecosystem. That's Sony's vision, if we could sum it up in a few words. Staged within the artsy walls of TheatreWorks, Sony showcased their 3D entertainment suite at the press event earlier, including two recently introduced 3D-ready BRAVIA models dressed in Sony's trademark Monolithic design. Mr Taisuke Nakanishi, Managing Director of Sony South East Asia, started the ball rolling by highlighting on the company's plans for the consumer space.

To sum up Sony's agenda, it is apparent the Japanese consumer electronics giant is taking a holistic approach to complete their 3D universe, starting with the creation phase (shooting in 3D), to distribution (broadcast and software packages), and finally, to the display franchise for consumers to relish. For 3D content, Sony will be focusing their efforts in other areas such as music and gaming, apart from 3D movies. Another notable mention is the recent firmware update for their PlayStation3 console, which enables users to view Blu-ray movies in the third dimension besides playing 3D featured games. On another note, Sony also discussed HDTV sales trends derived from GfK market surveys, which includes the fast-gaining popularity of LED-backlit TVs and the surprising dip in LCD TV sales for Q1 this year. 

To prove their 3D worth, Sony demonstrated what their recent cameras like the Cybershot TX9 can do. Essentially, the camera is able to grab 3D panoramic shots using the 3D Sweep Panorama function, both in portrait or landscape mode. You'll need a 3D TV to view the captured images, of course. More importantly, Sony also brought our attention to two 3D-ready BRAVIA models, the NX810 and NX710. Hot on the heels of the flagship LX900 unveiled months ago, Sony will be offering the NX810 in 55-inch and 60-inch sizes, while the NX710 will come in 40-inch and 46-inch outfits. Powered by Sony's Dynamic LED backlights, the NX810 and NX710 will feature a Full-HD panel and digital tuner. However, you might want to note that the NX810 touts a Motionflow PRO rate of 200Hz, while the NX710  only revs up to a 100Hz. Being 3D-ready sets, additional accessories are required such an external IR transmitter and active-shutter glasses. Fret not, however, for Sony is bundling both models with a 3D package which includes an IR emitter, two pairs of glasses, three 3D movies and two 3D games. More on their prices and 3D packages below.