CES 2012: Qualcomm
CES 2012: Qualcomm
Smartphone and tablet enthusiasts will recognize Qualcomm as the company behind the mobile processors of these devices. But is that all there is to the company that just launched its latest Snapdragon S4 series of system-on-chip (SoC) processors?
The company, which is based in San Diego, has been in the wireless industry for 25 years. In his CES 2012 keynote speech, Dr. Paul Jacobs, CEO of Qualcomm Incorporated, mentioned that everyone wishes to stay connected. With the audience constantly checking their mobile devices, Jacobs’ point was proven. “I’m good with that, keep going,” he said.
“The internet did change the world, but mobile has a greater impact,” said Jacobs. And the numbers do reflect that statement – global revenues in the wireless industry has exceeded US$1.3 trillion, while Jacobs also mentioned that 1.2 billion people access news on their mobile. More importantly, wireless technology has changed the lives of many, especially those in emerging countries. Representing 80% of the world population, emerging countries are estimated to contribute to 50% of the global GDP by 2014. And that gives companies a tremendous opportunity to work on, with half of all smartphones expected to ship to emerging markets.
With over 7 billion chipsets shipped globally, Qualcomm has a wide reach when it comes to wireless connection. Its existing portfolio of mobile processors has been seen on 300 devices, with 350 more high-end and low-end devices in development. Working closely with Google to optimize its Snapdragon processors for the Android operating system and over 30 manufacturers resulted in over 250 device models with this particular combination over the last few years.
With Qualcomm’s latest ARM-based Snapdragon S4 processors launched, the new range will “drive the next generation of smart devices, including TVs and ultra compact notebooks,” said Jacobs. Future Windows 8 tablets powered by Qualcomm processors and more reference devices to reduce the development cost for emerging markets have been announced, but that’s only a portion of Qualcomm’s grand plans. Programs such as its X Prize foundation that challenges developers to emulate Star Trek’s medical tricorders to wirelessly diagnose diseases and its work with Sesame Workshop to educate our next generation through augmented reality are just part of the future envision by Qualcomm.
“Mobile technology changes the way we socialize, changes business models and create new ones,” said Jacobs. The way we see it, the future will be ruled by Qualcomm’s powerful and efficient ARM-based processors for a wide variety of devices and services.
Over the past few days, Qualcomm has demonstrated how it's not just a mobile processor company. Though we've seen demonstrations of its upcoming Qualcomm Snapdragon S4 processors, the company has also showcased various wireless solutions that range from practical applications, to innovative options. If you need a quick overview of the highlights at Qualcomm's booth, here's a listing of the latest news that's happening right now at CES 2012.
Highlights from Qualcomm at CES 2012
NEWS / 12 Jan 2012
Qualcomm's Snapdragon processors are moving beyond the Android smartphone and tablet space, powering a new wave of Windows 8 tablet and smart TVs starting with Lenovo's K91 SmartTV that was announced at CES 2012.
You don't need stereoscopic cameras, to create a 3D video feed. In fact, Qualcomm's Snapdragon processors went one step further and implemented augmented reality. All that, on a single-lens smartphone camera.
Augmented reality and Sesame Street. Now that's a combo that we didn't expect when Qualcomm demonstrated what its Snapdragon processors are capable of at its augmented reality demo area within CES 2012.
Wireless charging isn't just limited to mobile devices. At CES 2012, Qualcomm showcased a wireless electric vehicle charging concept that promises 90% charging efficiency, even if the vehicle isn't aligned properly with the charging pad.
NEWS / 06 Jan 2012
Similar to NVIDIA's Tegra Zone, Qualcomm's Snapdragon GameCommand gathers games that are optimized for the company's Snapdragon processors. The app will be unveiled at CES 2012 on 10th January with a concurrent launch on the Android Market.