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Brother Launches New Color Inkjet Multi-Function Centre Series

Brother Launches New Color Inkjet Multi-Function Centre Series

Brother Launches New Color Inkjet Multi-Function Centre Series

Compact without Compromise

It’s the holiday season and Brother has decided to join in the festivities with the launch of four new wireless network-capable color inkjet multifunction printers. Featuring a host of modern features in a compact package, these four printers have prices ranging from S$238 to S$318. You can probably expect these new printers to show up in the coming local tech show, Sitex 2011. Here are some of their key features: -

High ISO Print Speed - The new models feature a high ISO print speed; up to 12ppm (pages per minute) for black and white printing and 10ppm for printing in color. With the Fast Mode, print speeds can reach up to 35ppm for mono color printing and 27ppm for full color printing.

Wireless Connectivity - All the new models feature wireless connectivity so you can get rid of cables as well as share the printer with multiple users in the home or office.

Intuitive User Interface - Despite the plethora of functions, the printers will not be difficult to use due to the intuitive user interface and their color LCD touchscreens.

Cost Savings & Improved Efficiency - You can cut down costs and improve your efficiency with the automatic double-sided printing and copying features found in the new models. All of them sport a 15-sheet automatic document feeder. Also launched are new high-yield ink cartridges which basically double the number of pages you can print, but without costing twice as much.


PC-less Printing

While not all of us may subscribe to the late Steve Jobs’s vision of a Post-PC world, there are times you just don’t wish to go through the hassle of starting your PC just to print a few pictures.

While direct printing options have been around on printers for a long time, Brother has introduced a new “Web Connect” function that's currently available on the MFC-J825DW. With this, it allows you to print directly from various online services such as Flickr and Picasa. In addition to printing, you can also scan and upload images to Facebook, or scan and store documents to Evernote. Now that's a really embracing PC-less printing.

Besides the Web Connect function, there’s also Brother’s iPrint&Scan app which is available for both iOS and Android. The app allows users to connect wirelessly to the printer and share or print images without using a computer.


First 3D Mobile Augmented Reality Application

In a bid to market their products in unique ways, Brother has teamed up with renowned AR developers metaio and Dante Technologies to produce the 'Brother AR' app. Mr. Nigel Lee, Brother Singapore’s Country Manager, introduced this augmented reality app which enables customers to experience their products in 3D without having to visit the store or have someone demo you the features.

All users need to do is to download the app (it’s currently only available for iOS devices; an Android version is in the works), launch the app and aim the camera at pre-designated image markers (in this case, an image on Brother's brochure).

The selected product will be displayed in 3D animation mode just like other AR demos, and you can even view the printer from other angles by rotating the image (or moving your position). Some hotspots will also appear on the screen; tapping these spots will allow users to watch explanations of some of the key features of the product.


Pricing for Brother's New Color Inkjet Multi-Function Centre Series
Model Price Warranty
DCP-J725DW S$238 3 years carry-in
MFC-J430W S$198 3 years carry-in
MFC-J625DW S$258 3 years carry-in
MFC-J825DW S$318 3 years carry-in