Formation of The W800i
Since the momentous US$500 million merger in October 2001 that saw Sony Corp and Ericsson combining operations and becoming what is now known as Sony Ericsson Mobile Communications, the Japanese-Swedish partnership has produced numerous hits with consumers, winning hearts the world over through a clever combination of industrial design and functionality. Popular models such as the classic T68, P800, P900, T610, T630, K700 and S700 were all very well received.
From efforts made over the years, Sony Ericsson has successfully positioned itself as a top-end brand in the area of telecommunication equipments, and has proven through styling excellence and product innovations that it is just as good as any of its competitors and is a force to be reckoned with. The company was one of the first to realize the significance of digital imaging on mobile phones and certainly the most prominent handset manufacturer to chart aggressive product development and marketing campaigns based on this tide changing innovation alone. Paying attention to imaging quality and discreet designs to achieve camera styled mobile phones it seems, is starting to pay off handsomely for Sony Ericsson.
With the recently launched K750, the imaging quality of Sony Ericsson's 2.0-Megapixel CMOS camera with auto focus is already winning over consumers, critics and the likes, bagging praises and pulling ahead of its rivals competing in the same price bracket. Striking the metal while it's hot, Sony Ericsson is once again turning the heat up on another important feature that's fast becoming a standard component across the entire spectrums of mobile phones digital audio. For this, Sony Ericsson is counting heavily on one of Sony Corporation's biggest marketing assets in a bid to instantly seal their new W800i Walkman mobile phone as not just a camera phone, but also one with superior audio quality backed by the long audio heritage of the Walkman trademark.
The new Sony Ericsson W800i Walkman camera phone.
Based largely on the K750, it's not surprising to find the new W800i sharing a similar set of components and even a familiar feel as the K750. The positioning of the shutter button, play/pause button, zoom/volume keys and even the MemoryStick bay are all identical to the K750. In truth, apart from the energetic color tone of vanilla white, orange and a few markings of the Walkman logo all around to adequately give the W800i its Walkman endorsement, there really isn't much to separate the two models at face value alone. To really point out the differences however, would require that we take a closer look at the software side of things, the bundle and how different the W800i functions in its role as the world's premiere Walkman Camera mobile phone.