On Sep 22, 2003, a revelation took place in the consumer electronics industry as we witnessed a joint venture between a Japanese and a South Korean company. To be specific, Toshiba of Japan and SAMSUNG of South Korea came together and fired off a joint venture into the optical storage business. This collaboration between the two companies brought together product and business planning, development, procurement and sales for their optical disc drives, thereby positioning them amongst the top players in the industry. As SAMSUNG was designated to take charge of operations, optical drives manufactured from this partnership will fall under the SAMSUNG brand while using Toshiba's optical engine. In less than a year, their first optical drive is now upon us in a form of an '88' DVD writer, the SAMSUNG SH-W08A.
So with a Japanese influence on the drive's production and a new facelift, will we see a competitive performance from the new drive or will it falter? Find out how we think in the following pages.