The ASUS Brand

Brand recognition is arguably one of the most important goals of every company in almost any industry. Most people do not have the time to follow market trends and developments; for those that lie beyond their specialization or interests, they simply attach a vaguely 'positive' or 'negative' impression to a brand, if they have even heard of it in the first place. You know you have arrived when people recognize your brand and image the way it was meant to be portrayed, like some marketing slogan or jingle. Hence, building a brand is not done in a day. It takes time but all it needs is some bad publicity to reverse all the former hard work.

Take ASUS for that matter, it has achieved an enviable reputation in the motherboard and graphics card industry for reliability and quality, due to its high performance boards and with its habit of including a truckload of features and extras. In the process, it is now one of the largest manufacturers for motherboards and video cards in the world. This has allowed it to price its products at a premium, though ASUS does try to provide value for money with additional features to justify its higher prices.

The ASUS Extreme N7800 GT 256MB.

In short, most people in the industry know what ASUS is all about. Even if they don't, they would probably have heard of its name somewhere. And after this short introduction, you should also have some slight inkling about the brand, enough to have prepared you for our review of the ASUS Extreme N7800 GT 256MB graphics card. Despite its 'Extreme' tag, this card is probably targeted at the mainstream segment as it follows the clock speeds of the reference NVIDIA GeForce 7800 GT. However, ASUS has chosen its own cooler instead of the default and we also found some extra 'ASUS' touches that make it unique and different from the cookie cutter designs from other vendors. Before we go into the details on the next page, here's a summary of its technical specifications: